COMPANY
About Dynamic Sanito Inc.
Message from the CEO
[About HYSIA]
HYSIA (derived from "HYGIENE" and "ASIA") is the brand name of Dynamic Sanito Co., Ltd. Our trademark is registered in 12 countries in Asia and Oceania, including Japan.
[Environmental Health and Hygiene]
According to the WHO website, "Healthier environments could prevent almost one quarter of the global burden of disease [as defined by economic cost, mortality rate, and other indicators that quantify the burden of illness and health issues on society]. The COVID-19 pandemic is a further reminder of the delicate relationship between people and our planet. Clean air, stable climate, adequate water, sanitation and hygiene, safe use of chemicals, protection from radiation, healthy and safe workplaces, sound agricultural practices, health-supportive cities and built environments, and a preserved nature are all prerequisites for good health." HYSIA is committed to upholding these principles to ensure that we may lead healthy lives.
[Dealing with Borderless Challenges]
Our world is based on borders and boundaries, such as international frontiers, regional borders, property lines, and boundaries between human society and nature. On the other hand, infectious diseases and environmental issues are global challenges that do not recognize such boundaries. HYSIA provides solutions to such borderless challenges.
[Providing Solutions to Workplace Environmental Issues]
We utilize know-how accumulated over more than 50 years in the field of public health to provide solutions to environmental issues in the workplace.We work responsibly with our customers to ensure their problems are fully resolved through the provision of total solutions based on a comprehensive assessment of the issues. We offer site surveys and audits, assistance with voluntary management initiatives, process improvement and training, construction services, equipment maintenance, and the provision of materials and equipment as appropriate.
[Developing our Overseas Business]
We offer services in 12 countries (Japan, China, Hong Kong, Taiwan, Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Australia, India). We have established local subsidiaries in Singapore, Malaysia and Australia. In other regions, we provide our services in collaboration with local business partners.
[HYSIA values]
・We do not recognize any limitations to our business aspirations
・We adopt a global perspective
・We are committed to doing our utmost to assist our customers and colleagues at all times
・We aim to be agile and flexible whatever the circumstances
・We take pride in contributing to the realization of a better world
・We are committed to adding value through our work, contributing to the development of the local economy, and receiving an appropriate amount of compensation in return
・We appreciate the importance of always being grateful and treating everyone with equality and respect.
・We shall always persevere however difficult the circumstances in order to overcome the challenges we face
CEO Profile
Taro Kanazawa
Taro founded Dynamic Sanito SEA (HYSIA Singapore) in 2016 and became the CEO of Dynamic Sanito Inc. (HYSIA Japan) in 2019. He worked in various divisions within the company, including food safety consulting, hygiene process management, pest & microbial control since 2009.
Since the establishment of the Singapore business in 2016, Taro has been responsible for the company’s domestic and international expansion under the brand name of HYSIA. The company now has a franchise partner in Taiwan, customers in Malaysia, Thailand, Vietnam, Cambodia and Indonesia.
Prior to joining Dynamic Sanito, Taro worked as an analyst at ODS (Japan) in the Global Marketing and Consulting Division, focusing on international brand strategy projects for Japanese electronics manufacturers and automakers. He also worked as a HR strategist at international HR consulting companies in Melbourne (Australia) and Tokyo, where his primary responsibilities were team building and recruitment projects for American & European investment banks.
Other roles and qualifications
2019: Appointed Vice Chairman of Federation of Asian & Oceania Pest Managers Associations (FAOPMA)
2018: Lecturer at Kasetsart University, Thailand, for the Ministry of Agriculture, Forestry and Fisheries Project, “Japan-ASEAN: Joint Public-Private Food Industry Human Resource Development Project” (covering food safety management, HACCP, IPM)
2003: Graduated from Royal Melbourne Institute of Technology (TAFE Management and Marketing Department)
2001: Graduated from Akita National Institute of Technology (Environmental and Urban Engineering)
COMPANY INFO
Company
JAPAN
Trading name
Dynamic Sanito Inc.
Founded
February 1969
Capital
25 million yen
Number of employees
30 (as of July 2020)
Business overview
Establishing Hygienic Environments / Protection Against Viruses and Bacteria / IPM (Integrated Pest Management) / Facilities Maintenance & Cleaning Services / Overseas Partnership Program
HYSIA (Asia & Oceania Division)
word 4 word (support service for overseas expansion)
Location
Head office175 Sangoden, Soto-asahikawa, Akita City, Akita Prefecture 010-0802
TOKYO officeL7 Toranomon 40MT Bldg, 5-13-1 Toranomon, Minato-ku, Tokyo
TEL : 03-4540-1714
HYSIA LOCATIONS
HYSIA (Asia & Oceania Division)
We provide services in Japan, Asia and Oceania.
Japan
Tokyo
L7 Toranomon 40MT Bldg, 5-13-1 Toranomon, Minato-ku, Tokyo
Osaka
R&D 1-26-5, Kawanishi-cho, Takatsuki City, Osaka-Pref. (Semco Co., Ltd.)
Overseas
Singapore
11 Keng Cheow Street #04-10 Singapore 059608
HYSIA Singapore (Dynamic Sanito SEA Pte. Ltd.)
Taiwan
2F, No.7 Ln, 15. Fuguo Rd. Taipei
HYSIA Taiwan
Malaysia
Kuala Lumpur
Warehouse F, Lot 3, Kompleks FELDA Persiaran Selangor, Sekshen 15, 40200 Shah Alam, Selangor Darui Ehsan
Entopest Environmental Services Sdn Bhd
Penang
59, 1st Floor, Persiaran Mahsuri, 1/3 Sunway Tunas, 1190 Bayan Lepas, Penang
Johor Bahru
19-01, Jalan Setia Tropika, 1/28, Taman Setia Tropika, 81200, Johor Bahru, Johor
Vietnam
Ha Noi
7th floor, 34 Giang Van Minh, Ba Dinh, Ha Noi
EtoZ Solution
Australia
Melbourne
38 Amelia Street, McKinnon, VIC 3204
HYSIA Australia
HISTORY
沿革
First generation
The business began in 1969 when Keiko Kanazawa, the wife of a candy wholesaler in Odate in Akita Prefecture, started up a rodent removal business. She was the youngest of 13 children, the daughter of a farming family in Hinai-cho, Akita Prefecture (now Hinai, Odate), an area famous for the Hinai breed of chicken. She married into the Kanazawa family which at that time ran a candy wholesaling business in Odate. The warehouse of this candy business had a problem with rats. Keiko was so concerned by this that she read up and studied rat biology and habits, and became an expert on the subject of rat control. This expertise led her to found Dynamic Sanito. Although she was the mother of three children, she worked hard to expand the business, including opening a service branch in Tokyo to handle the pest control operation for Haneda Airport Terminal Building. The business developed rapidly as a pest control company offering a comprehensive range of pest and microbial control services. Keiko was passionate about developing her knowledge of the industry and regularly attended the annual NPMA convention in America, as well as offering the benefit of her technical expertise to local authorities in China where her knowledge was in strong demand. Her contribution to the industry was recognized when she received an award from the Emperor of Japan.
Second generation
Keiko Kanazawa’s sons, Yoshihiro and Akira, took over the management of Dynamic Sanito as Representative Director and Senior Managing Director, respectively. One day, one of their major clients told them, “You know what? The reason our company has such a strong track record on food safety is all down to you.” Yoshihiro and Akira felt this praise was a slight exaggeration, but it inspired them to raise their service offering to a higher level. In addition to pest control, they established a new department to offer a comprehensive range of hygiene solutions, including consulting services on HACCP/food safety, bacterial and microbial control and training and education initiatives. In addition, they were committed to improving the quality of the management of their own business and ensured that the company took its corporate social responsibilities very seriously. These included safety in the workplace, support for employee mental and physical health, responsibility for the environment and compliance. Today’s executives in the company who are responsible for the day-to-day running of the business all started out during this period. This provides a robust foundation for the company’s future growth.
Third generation
Taro Kanazawa, son of Yoshihiro, took over the business in 2019 and is now working hard to drive the company’s international expansion. In 2019, the Singapore business moved into profit and tripled the capital by raising funds through a third-party allotment of capital to SEMCO. In the same year, Hysia Taiwan was established and also began providing its services in Malaysia, Thailand and Vietnam. In Japan, the company continues to expand and enhance its services to domestic customers in cooperation with its overseas teams. The domestic business has also raised funds through a third-party allotment of capital to Fidea Capital).
Hysia’s mission is to be a leading provider of comprehensive hygiene solutions in Japan and Asia.
